In 2020, the Italian data protection supervisory authority ordered Vodafone to pay a fine of over 12,250,000 for having unlawfully processed the personal data of millions of users for telemarketing purposes. In addition to having to pay the fine, the company is required to implement several measures established by the Garante to comply with national and EU data protection legislation. The investigations carried out by the Garante brought to light major criticisms of a "structural" nature relating to the violation not only of consent requirements, but also of key principles such as accountability and data protection by design, as set out in the EU GDPR. These criticisms can be traced back to the processing activities carried out in relation to Vodafone's customer database and - more broadly - in relation to potential users of electronic communications services. More specifically, one of the most worrying findings of the investigations was the use of fake telephone numbers or numbers that were not registered with the ROC (i.e. the National Consolidated Register of Communication Operators) to make marketing calls. This practice is under the spotlight of Vodafone itself and is apparently related to a shadowy group of unauthorized call centers that carry out telemarketing activities in total disregard of personal data protection legislation.

Question: What are the recommendations and benefits that Vodafone Italia will have by implementing the Security and privacy of its customers' data, ethical considerations, Data usability and Artificial Intelligence so that there is no further illegal process for the personal data of millions of users for telemarketing purposes?