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In 2020, the search advertising spend for Newtronix Inc was $ 450,000.00. Newtronix Inc paid $15 for every click through received via its search ad
In 2020, the search advertising spend for Newtronix Inc was $ 450,000.00. Newtronix Inc paid $15 for every click through received via its search ad campaign. The conversion rate (from click through to order) was 3%. The margin on every order processed was $400. Assume click throughs can be solely attributed to the campaign.
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- How may orders did Newtronix receive?
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- What was the Cost Per Acquisition (CPA)?
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- What was the campaign ROI?
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- What is the CPC that Newtronix should have paid to break even? (Assume the advertising spend, conversion rate, and margin remain unchanged)
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- What is the CPC that Newtronix should have paid to achieve a 220 % ROI on the campaign? (Assume the advertising spend, conversion rate, and margin remain unchanged)
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