.In 2021, Google unveiled its newest smartphone in an effort to take more market share away from Apple, Samsung, Xiaomi, OPPO, Vivo, Huawei, and other smartphone vendors. Google might attract new consumers, but the biggest challenge is attracting those who already owned smartphones from other brands.

(a) Discuss the four market segment groups based on brand loyalty status and the smartphone vendors that represent each segment. ( 12marks )

(b)What Google can learn from analysing the degrees of brand loyalty status and which segment does Google need to target? ( 8 marks)