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In 20X3, T Co.'s gross profit percentage was 39.8% while their competitor, WWW's percentage was 31.8%. What was the most likely reason for WWW's lower

In 20X3, T Co.\\\'s gross profit percentage was 39.8% while their competitor, WWW\'s percentage was 31.8%. What was the most likely reason for WWW\\\'s lower percentage?

A) Ability to differentiate their product in consumers\\\' eyes

B) Lower selling prices

C) Lower product cost as a percentage of sales

D) Higher selling prices

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