• In 50 words or less, briefly explain the term 'marketing mix'.
• What are the influencing factors in marketing mix?
• Briefly outline some of the advantages and disadvantages of marketing mix modelling.
• Describe briefly what a 'demand curve' is and how is it applied in marketing products
• What are some of the quality attributes that service marketers can use to pitch the benefits of their service(s)?

In 50 words or less, briefly explain the term 'marketing mix'. What are the influencing factors in marketing mix? Briefly outline some ofthe advantages and disadvantages of marketing mix modelling. Describe briefly what a 'demand curve' is and how is it applied in marketing products What are some of the quality attributes that service marketers can use to pitch the benefits of their service(s)