In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of. a. noise b. receiving c. encoding d. decoding e. messaging After watching a 30-second commercial from Jarrod's fine jewellery, Mariah was certain the broach she saw would look spectacular on her new evening dress. In terms of the communication process. Mariah engaged in the task of. a. integrating b. sending c. decoding d. messaging e. encoding Which of the following types of promotion uses customized interaction? a. advertising b. direct marketing c. public relations d. sales promotion e. publicity