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In a Chronicle of Higher Education article, Academe Hath no Fury Like a Fellow Professor Deceived Basken (2010) describes a research project by two researchers:

In a Chronicle of Higher Education article, "Academe Hath no Fury Like a Fellow Professor Deceived" Basken (2010) describes a research project by two researchers: [They] wanted to find out if people are more likely to act admirably when given more time to do so. And so they sent fake email messages to 6300 professors nationwide, pretending to be a graduate student seeking a few minutes of the professor's time ... The professors contacted by [the researchers] were divided into two groups, with some told by their fictional graduate student that he or she wanted a 10 minute meeting that same day, and others asked by the fake graduate student for a meeting in a week. [One professor], among those asked by her bogus email sender for an immediate meeting, wrote back saying she would be available during a regular office hours from 10 to 11 AM that day. The researchers sent out immediate cancellation messages to those who accepted, explaining what they did and why, but that professor didn't find that follow-up email message until after sitting in anticipation for the full hour. That professor and many others were angry about being deceived and having their time wasted. Do you think that this research was unethical due to the deception? Could the research have been accomplished in some other way? What are the best procedures for researchers in this case to follow?

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