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In a classic example of segmentation strategy, years ago Swift Meat Company transformed turkey meat into ' Butterball ' turkeys. In doing
In a classic example of segmentation strategy, years ago Swift Meat Company transformed turkey meat into Butterball turkeys. In doing so the company"
A differentiated its product.
B streamlined its delivery process.
C created a new class of micromarketing.
D defined consumers' basic needs.
E redefined mass customization.
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