In a competitive market, the market challengers attack the leaders, whereas the market leaders defend themselves against the attacks from the challengers. Answers the following questions related to this concept a) Dell Computers is the market leader in the Window based personal computer industry. They anticipate marketing attacks from a growing PC brand Lenovo. You are the marketing manager of Dell and therefore, you need to defend against the expected attacks from the challenger Lenovo. Briefly discuss two (02) defense strategies that Dell can use and by way of brief examples, explain how you would develop these defense strategies? (2.5 points) b) In the Jeans market, Levi-Strauss & Co is the market leader and Lee Jeans is a challenger. You are the marketing manager of Lee Jeans and you need to attack Levi's Jeans. There are two specific attack strategies as discussed in the class. Briefly discuss these two (02) attack strategies and by way of brief examples, explain how you would develop these attack strategies? (2.5 points)