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In a competitive marketplace, why would a firm price its product slightly higher than those of its rivals? To send a signal of high quality
In a competitive marketplace, why would a firm price its product slightly higher than those of its rivals? To send a signal of high quality To increase market share To deliver revenue in the long term
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Modern Management Concepts and Skills
Authors: Samuel C. Certo
13th edition
133059928, 978-0133059922
