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In a firm operating as a total system to implement the marketing concept, Multiple Choice incentives are awarded for innovative marketing efforts. product planning is
In a firm operating as a total system to implement the marketing concept,
Multiple Choice
incentives are awarded for innovative marketing efforts.
product planning is under the control of the production or engineering departments.
the whole company is customeroriented.
there are no departments.
the marketing manager directs and controls all company activities.
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
