In a Forbes magazine article about Airbnb, Tomio Geron wrote, "Millennials, the ascendant economic force in America, have been culturally programmed to borrow, rent and share. They don't buy newspapers; they grab and disseminate stories a la carte via Facebook and Twitter. They don't buy DVD sets; they stream shows. They don't buy CDs; they subscribe to music on services such as Spotify or Pandora (or just steal it). *" If he is right, what implications does that have for the new business forms that Davis writes about