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In a franchising strategy, the franchisee q , to the franchisor. licenses its method of doing business pays an initial franchise fee and ongoing royalties
In a franchising strategy, the franchisee to the franchisor.
licenses its method of doing business
pays an initial franchise fee and ongoing royalties
licenses its trademark
pays an ongoing franchise fee
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
12th edition
133043606, 978-0133043600
