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In a gap analysis in marketing, what is the usage gap for a certain type of product? In a gap analysis in marketing, what is
In a gap analysis in marketing, what is the usage gap for a certain type of product?
In a gap analysis in marketing, what is the usage gap for a certain type of product?
The sales lost to competitors plus the company's current sales
The potential sales for all companies selling the type of product minus the actual sales for all companies selling the type of product
The actual sales for all companies selling the type of product minus the sales lost to competitors
The potential sales for all companies selling the type of product minus the sales lost to competitors
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
