Question
In a globalized market, how can marketers effectively navigate cultural differences and adapt their marketing strategies to resonate with diverse international audiences while avoiding cultural
In a globalized market, how can marketers effectively navigate cultural differences and adapt their marketing strategies to resonate with diverse international audiences while avoiding cultural insensitivity or misinterpretation?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
