"In a market with 20% annual growth and 12% price-drop per annum, technological products which arrive on the market six months late but on budget generate 33% less profit over five years, whereas getting the product to market on time but 50% over budget only reduces profits by 4% (Ali et al., 1995)."

Question 2.1: What is the implication of this argumentation?

Question 2.2: Explain the theory that the statement above implied.