In a marketing context, the acronym IMC refers to a. interactive media convergence b. internal marketing communications c. integrated marketing collaboration d. integrated marketing communications e. international marketing communications Communication is the process of conveying a message to others and it requires six elements. These elements include: a message, a channel of communication, a receiver, and the processes of encoding and decoding. a. a concept b. a brand c. a slogan d. a source e. an offer In a marketing context, all of the following are channels of communication that convey a message from a source to a receiver EXCEPT: a. magazine b. news release c. salesperson d. encoder e. TV