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In a marketing plan pricing and positioning strategy must be aligned. For example, the want for the company is to be known as the premier
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In the marketing plan for the luxury bakery specializing in luxury cakes and global pastries the desired positioning should reflect the brands commitm...Get Instant Access to Expert-Tailored Solutions
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
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