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In a marketing team meeting, there is a disagreement about the target audience for a new campaign. The team leader suggests that they split the
In a marketing team meeting, there is a disagreement about the target audience for a new campaign. The team leader suggests that they split the difference and target both groups, even though this may not be the most effective strategy.
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
