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In a mature industry, the trend to commoditization makes differentiation a challenge. The major source of differentiation in mature industries is 1) Enhanced product features

image text in transcribed In a mature industry, the trend to commoditization makes differentiation a challenge. The major source of differentiation in mature industries is 1) Enhanced product features 2) Customization 3) Innovation to create enhanced product functionality 4) Image differentiation and providing complementary services

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