Question
In a new product market, the size of the target population is 40,000, the coefficient of innovation is 0.025, and the coefficient of imitation is
In the Bass diffusion model, if p=0.15, q=0.3, the size of the target population is 100,000, calculate the cumulative adoption at the end of year three if the adoptions in years 1 and 2 are 15,000 and 16575, respectively.
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Management Science The Art Of Modeling With Spreadsheets
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