In a particolare country, until two years ago all product & were designed and priced according to Rulea and area taid down by the state regulatory authority. Two years ago government Regislation liberalized the market, allowing companier to design and price product a ar they wich. A Proprietary life insurance company in that country has been low to react to the changea and har been loking market chake. The company han decided to add unit-linked endowment acachancea and immediate annuitica to it & Product range. comment on how competition may affect the design and Pricing of these product a