In a pilot survey, thirty (30) respondents were asked to indicate their preference for universities (measured on a 7-point scale where 1=not at all preferred and 7=greatly preferred) and their emphasis on the attributes of job prospects, quality of teaching, location benefits, and reputation (measured on a 7-point scale where 1=not at all important and 7=very important). Results of the pilot survey are presented below:

Variables Entered/Removed Variables Variables Model Entered Removed Method Reputation, Enter Quality of teaching, Job prospects, Location benefits a. Dependent Variable: Preference for universities b. All requested variables entered. Model Summary Adjusted R Std. Error of the Model R R Square Square Estimate 1 905a .818 789 297 a. Predictors: (Constant), Reputation, Quality of teaching, Job prospects, Location benefits ANOVA Sum of Model Squares df Mean Square F Sig. 1 Regression 9.956 4 2.489 28.146 <.001b residual total a. dependent variable: preference for universities b. predictors: reputation quality of teaching job prospects location benefits coefficients standardized unstandardized model b std. error beta t sig. .241 .288 .332 . .135>