In a pre-test focusing on assessing consumers attitude towards outdoor lifestyle, 30 respondents were asked to indicate on a 7-point scale (1 = not at all important, 7 = very important) the importance of the criteria of (V1) enjoying nature, (V2) enjoying the weather, (V3) living in harmony with the environment, (V4) exercising regularly, and (V5) meeting other people. Results of the pre-test are presented as follows.

Group statistics

N Std. Error Mean .300 Enjoying Nature 15 Sex of Respondent Female Male Female Mean 3.07 6.13 3.53 15 15 Enjoying the Weather 236 .477 433 Male 15 3.67 Female 15 3.73 Std. Deviation 1.163 .915 1.846 1.676 1.280 1.589 1.710 1.624 1.624 1.656 Living in Harmony with the Environment Exercising Regularly .330 15 5.33 3.27 15 Male Female Male Female 410 441 .419 ala 3.93 2.93 Meeting Other People .419 .428 Male 15 4.80 Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of Means Mean df Sig (2-tailed) Difference 28 .000 -3.067 F 072 Sig 790 t -8.025 Std. Error Difference .382 -8.025 26.537 .000 -3.067 382 1.067 310 - 207 28 837 -133 644 - 207 27.742 .837 - 133 644 1.485 233 -3.038 28 .005 -1.600 .527 Enjoying Nature Equal variances assumed Equal variances not assumed Enjoying the Weather Equal variances assumed Equal variances not assumed Living in Harmony Equal variances with the Environment assumed Equal variances not assumed Exercising Regularly Equal variances assumed Equal variances not assumed Meeting Other Equal variances People assumed Equal variances not assumed -3.038 26.787 .005 -1.600 .527 1.495 232 -1.095 28 .283 - 667 .609 -1.095 27.926 283 - 667 609 009 925 -3.117 28 004 -1.867 599 -3.117 27.989 004 -1.867 599 Assume that you are a senior analyst in the marketing research department and the marketing manager is interested in knowing if the importance attached to V1 through V5 differ for males and females. a) Based on the above SPSS results, state all null and alternative hypotheses. b) Comment on the significance of each test. c) What conclusion can you draw based on the SPSS results for each test