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In a promotion mix, __ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and
In a promotion mix, __ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events. In a promoti
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Operations Management
Authors: William J. Stevenson
11th Edition
978-0073525259, 0073525251
