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In a recent ad, Volvo was promoting its Swedish design cars.In this marketing campaign, Volvo was using as a basis forpositioning: A. Usage occasion B.

In a recent ad, Volvo was promoting its ‘Swedish design” cars.In this marketing campaign, Volvo was using as a basis forpositioning:

A. Usage occasion

B. Country of origin

C. Comparison

D. Price

E. Product benefits

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