In a recent article by CNBC titled: "Google to cut marketing budgets by as much as half, directors warned of hiring freezes" the impact of Covid-19 on the world of marketing is highlighted.

Please read the article "find the attachment"

a)How do you think such a cut in marketing budgets would impact google?

b)Has marketing been affected in your line of work? Was the affect positive or negative? If you were the Chief Marketing Officer (CMO) in your line of work, would you cut the marketing budget? Why or why not? And if so, for how long?

c)We covered many topics in this semester. In your personal opinion as an executive, which topic do you believe will help you the most in your career? Explain.Please I need an answer for this question based on these topics (Strategic Planning for Competitive Advantage, Consumer Decision Making, Segmenting and Targeting Markets)

QCNBC SIGN IN PRO WATCHLIST MAKE IT 7 SELECT 71 E MARKETS BUSINESS INVESTING TECH POLITICS CNBC TV USA . INTL SEARCH QUOTES Q BEYOND THE VALLEY AN GET YOUR TECH INSIGHTS FROM ACROSS THE GLOBE ANYTIME, ANYWHERE FIND OUT MORE CNBC TECH Google to cut marketing budgets by as much as half, directors warned of hiring freezes PUBLISHED THU, APR 23 2020.5:33 PM EDT | UPDATED THU, APR 23 2020.5:51 PM EDT Jennifer Elias @JENN_ELIAS SHARE f y in KEY . The company is planning to slash its marketing budgets by as much as half, BEYOND POINTS according to internal documents viewed by CNBC. THE VALLEY . Directors were told that hiring freezes for both full-time and contract workers are GET YOUR TECH INSIGHTS FROM taking place. ACROSS THE GLOBE. ANYTIME, ANYWHERE . The cuts represent a more drastic move than Google CEO Sundar Pichai originally described a week ago. FIND OUT MORE CNBC TRENDING NOW Vice President Pence tours Mayo Clinic without coronavirus mask even though he was told to wear one Will there be another stimulus check? How lawmakers could get more money into eople's hands Dow futures point to 3 opening gain of more than 200 points ahead of Fed decision Google CEO Sundar Pichai speaks on stage during the annual Google 1/O developers conference in Mountain View, California, May 8, 2018 . 'I just want to know who Stephen Lam | Reuters made the bad loans' - Cramer blasts small business loan program Google is slashing its marketing budgets by as much as half for the second half of the year, according to internal materials viewed by CNBC. The biggest US mall owner prepares to One email about the cuts went out to marketing employees this week, noting reopen 49 properties. Here's how that will work the budget cuts and a new hiring freeze for full-time and contract employees. "There are budget cuts and hiring freezes happening across marketing and Sponsored Links by Taboola across Google," said one message from a global director sent to employees Wednesday. "We, along with the rest of marketing, have been asked to cut our FROM THE WEB budget by about half for H2." A company spokesperon confirmed that some areas' budgets are being cut by as much as half, but added that others may not be since it is still in the process of "recalibrating.' "As we outlined last week, we are re-evaluating the pace of our investment plans for the remainder of 2020 and will focus on a select number of important Learning a new language this year? marketing efforts," a company spokesperson said in an emailed statement to - This app gets you speaking in ju... CNBC Thursday. "We continue to have a robust marketing budget, particularly Babbel in digital, in many business areas.' Google shares dropped nearly 2% after hours following the news. The drastic moves come a week after Alphabet CEO Sundar Pichai said Googlewould be pulling back on some of its investments for the re st of the year amid the Covid719 crisis, starting with hiring. However, Pichai, at the time, only said it would recalibrate \"nonebusiness essential marketing" and \"signicantly If You Like to Play, this CityBuilding Game is 0 Must Have. hiring freezes. Forge ofEmpires - Fm Dnllne Game slow down\" hiring. There were not mentions of such drastic budget cuts or \"Beyond hiring, we continue to invest, but will be recalibrating the focus and pace of our investments in areas like data centers and machines, and non business essential marketing and travel," Pichai said in the note to employees last week. The news also comes as the company faces economic headwinds caused by the Covid719 pandemic, which has effected the global economy. CNBC last week also M the company started pulling back on skills training resources for many of its workers. It also comes days before the company is scheduled to announce its second quarter earnings next Tuesday. The Google spokesperson said the company was not conducting awidespread hiring freeze but would not comment on why directors received such information. \"We'll be slowing down the pace of hiring, while maintaining momentum in a small number of strategic areas, and onboarding the many people who've been hired but haven't started yet, \" the spokesperson said in a statement. Prior to the pandemic, Google expected increase marketing spending from the year prior. The company, which breaks outs marketing and sales expenses together, spent $18.46 billion on sales and marketing in 20 19, according to its most recent annual 107k. That includes advertising and promotional expenditures related to products and services as well as compensation for employees in sales and marketing. Last year, it increased its headcount by at least 1 5 %, the annual report shows. In addition, there was an increase in advertising and promotional expenses of $402 million. \"Instlike the 2008 nancial crisis, the entire global economy is hurting, and Google and Alphabet are not immune to the effects of this global pandemic, " CEO Sundar Pichai stated in the me mo sent to employees last week. \"We exist in an ecosystem of partnerships and interconnected businesses, many of whom are feeling signicant pain.\" New Alphabet CEO Sundar Pichai may have most di icult job in Si con Valley WI Feed MORE FROM CNBC FROM THE WEB by Taboaia D> Tesla cancels plans to bring workers hack to US car plant this Learning a new language this year' This app gets you speaking in just ........................................................................................................... 3 weeks Bill Gates explains what we need to do to stop the coronavirus pandemic and reopen the economy Blhbel Spunmea Stocks making the biggest moves premarket: AutoNatIon