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In a seminar held by Marketing Science Institute, two executives from Kantar analytics share how they use search, social, eCommerce, and online data to identify
In a seminar held by Marketing Science Institute, two executives from Kantar analytics share how they use search, social, eCommerce, and online data to identify growth opportunities and drive innovation at speed and scale. Can you help me uncover some key insights for future proofing with digital analytics?
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1 Integration of Data Sources The executives emphasized the importance of integrating data from various sources including search engines social media ...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
