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In a short essay, discuss in detail the major advantage of projective techniques over there and unstructured direct techniques (focus groups and depth interviews). Be
In a short essay, discuss in detail the major advantage of projective techniques over there and unstructured direct techniques (focus groups and depth interviews). Be sure to elaborate and justify answers fully
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
