In a social media post, Tastee Jamaica gave a hint that they are affected by the shortage that their competitors spoke about earlier in the year.

However, it said this was because its main supplier, Jamaica Broilers has been experiencing significant supply issues.

"We are working towards negotiating with our suppliers and possibly finding substitutes in order to make it work for us and our customers" said Tastee Jamaica.

Chicken prices went up by 10 per cent and beef up by 12 per cent by this week.

Young Chang said the company delayed the price increase in an effort to give Jamaicans an ease.

"We decided to hold and see if grains would turn, if the inflation would flatten out, but unfortunately, the indication and what we're seeing is not bearing out those hopes," he told The Gleaner last month.

Modified from online source on May 4, 2022

Question

According to the case, identify THREE (3) macro-environmental factors and state how they are

impacting Retailers like Tastee Jamaica.?