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In a study, a group of consumers (Group A) were told that a particular food item was 75% fat-free; another group (Group B) was told
In a study, a group of consumers (Group A) were told that a particular food item was 75% fat-free; another group (Group B) was told it contained 25% fat. Group A consumers rated the food to be healthi
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
16th edition
978-0134153971, 134153979, 978-0134167848, 134167848, 978-0134422572, 134422570, 978-0134467238
