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In a supply chain, what does the term 'bullwhip effect' refer to ? a ) Increased efficiency due to better communication b ) Fluctuations in

In a supply chain, what does the term 'bullwhip effect' refer to?
a) Increased efficiency due to better communication
b) Fluctuations in inventory levels due to inaccurate demand forecasts
c) Reduced transportation costs
d) Improved supplier relationships

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