In a time before Netflix, Prime, Crave, etc. In the last century movies were distributed one-way only: through theatres. The accounting would certainly be simpler with one outlet than it is today! So for this case, lets imagine we are studying one particular award winning film, the Movie, that was a big hit in the year XXXX and was projected to generate cash flow of as much as $350 million for Viacom, Inc., Paramount Pictures' parent company. Such success would insure the film a place among the top grossing films of all times! Times have most certainly changed! But was the Movie a money maker for Paramount in year XXXX? Films were typically distributed to theaters under an agreement that splits the gross box office receipts approximately 50/50 between the theater and the movie studio. Under such an agreement, Paramount had received $191 million in gross box office receipts from theaters as of December 31, XXXX. Paramount reports that the film cost $112 million to produce, including approximately $15.3 million each paid to the main star and the director, and 'production overhead' of $14.6 million. This production overhead is charged to the movie at a rate equal to 15% of other production costs. Not included in the $112 million production costs were the following other expenses associated with the film. Promotion expenses incurred to advertise, premiere, screen, transport, and store the film totaled $67 million at the end of year XXXX. An additional $6.7 million 'advertising overhead charge' (equal to 10% of the $67 million promotion expenses) was charged to the film by Paramount. These charges represent the film's allocation of the studio's cost of maintaining an in-house advertising department. Paramount also charged the film a 'distribution fee' of 32% of its share of gross box office receipts. This fee is the film's allocation of the costs incurred by Paramount to maintain its studio-wide distribution services. Finally, $6 million in interest on the $112 million in production costs were charged to the film by Paramount.

Question

If the main actor and director had demanded their original fees up front instead of taking a percentage of gross box office receipts, would the Movie have made more or less money?

Hint: Make a comparison summary of the production costs and an income statement and discuss. The merits of a variable cost structure vs a fixed cost structure and the associated risks

1. Income Statement for Forest Gump (in $ millions) Revenue $119.0 Less: Production Cost (112.0) Gross Margin 79.0 Less: Promotion and Advertising expenses Promotional Expenses (67.0) Advertising overhead (6.7) Distribution fee* (61.1) Interest (6.0) Total (140.8) Net Income (Loss) $(61.8) *Distribution Fee = 191 x 32 + 100 = 61.1 The movie brings net loss of $61.8 to paramount. 1. Income Statement for Forest Gump (in $ millions) Revenue $119.0 Less: Production Cost (112.0) Gross Margin 79.0 Less: Promotion and Advertising expenses Promotional Expenses (67.0) Advertising overhead (6.7) Distribution fee* (61.1) Interest (6.0) Total (140.8) Net Income (Loss) $(61.8) *Distribution Fee = 191 x 32 + 100 = 61.1 The movie brings net loss of $61.8 to paramount