.In a TOWS Matrix, ST Strategies _______

(a)attempt to take advantage of opportunities by overcoming weaknesses.

(b)are basically defensive and primarily act to minimize weaknesses and avoid threats.

(c)are generated by thinking of ways in which a company or business unit could use its

strengths to take advantage of opportunities

(d)consider a company's or unit's strengthsas a way toavoid threats

2. Marketing strategy is a ___________ type of strategy

(a) business level

(b) Growth strategy

(c) functional strategy

(d) corporate strategy

3. If a company's strategies result in superior performance it is said to have ________.

(a) Core Competency

(b) Strategic Analysis

(c) Competitive Advantage

(d) Value Creation

4. What arethe means by whichlong term objectives of an organisation will be achieved?

(a) Strategies

(b) Policies

(c) Strength

(d) Opportunities

5. Which of these refers to a strategy where the business seeks to sell its existing products into new market and this can be achieved by new product packaging, distribution channel etc?

(a) Market development

(b) Market penetration

(c) Product Development

(d) Diversification

6. Sellingall ofa company's assets in parts for their tangible worth is called:

(a)Divestiture

(b)ConcentricDiversification

(c) Liquidation

(d) Unrelated integration

7. A coordinate of _________ in the SPACE Matrix is a defensive profile.

(a) +1, +1

(b) -4, -2

(c) +5, -1

(d) -2, +3

8. The value chain is subdivided into two main headings. These are primary activities and _______

(a) peripheral activities

(b) support activities

(c) secondary activities

(d) outsourced activities

Saut de page

9. The pie slices within the circles of a ________ reveal the percent of corporate profits contributed by each product line/strategic business unit.

(a) SPACE matrix

(b) Competitor Profile Matrix (CPM)

(c) Ansoff Matrix

(d) BCG matrix

10. Which of these refers to a growth strategy where new products are introduced into new markets?

(a) Market Penetration

(b) Market Development

(c) Product Development

(d) Diversification