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In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that
In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that leaves many envious.In 2011 lululemon brought in $1 billion in revenue, a little more than decade later it is a $8 billion company in terms of revenue.Stretchy yoga pants, is that all it takes? As with all success whether the result looks simple or complicated it is never by accident. lululemon can credit its growth to a number of carefully crafted moves. Those stretchy leggings you see everywhere have a level of technical craftsmanship that is hard to match. The company is also visionary in terms of how to create a cult like following. Every
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