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In a typical consumer journey, leads can be categorized into two broad types. Each type requires exposure to different types of content to nurture them
In a typical consumer journey, leads can be categorized into two broad types. Each type requires exposure to different types of content to nurture them into the next stage of the buyer's journey. These two broad categorized are Marketing Qualified Leads (MQL), and Sales Qualified Leads (SQL) Awareness and Interest Interest and Evaluation Evaluation and Commitment
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Understanding Databases Concepts And Practice
Authors: Suzanne W Dietrich
1st Edition
1119827949, 9781119827948
