In accordance with the following objectives, specify the price structure that you would suggest and justify your answer.

Notoriety (conscience) Online sales Website visits Subscribers Potential customers (leads) Part b

Analyze the following two (2) situations. Then, recommend a price structure for each of them. You must explain the structure and justify your selection. Situations:

Wilfredo has decided to start a car wash business. He is interested in attracting customers who are close to his premises and in search of this service. Wilfredo has also launched an introductory offer in which he offers a discount for a limited time. Jos has been in a car wash business for 5 years, has many clients, and has good sales. However, he wants to increase his exposure and promote his new car polishing services. In addition, he wants to increase the loyalty of his clients.