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In Adam Werbach's book Strategy for Sustainability Chapter 3 and Steve Evans and other authors article titled Business Model Innovation for Sustainability. What do you

In Adam Werbach's book "Strategy for Sustainability" Chapter 3 and Steve Evans and other authors article titled "Business Model Innovation for Sustainability." What do you see as the top three opportunities for success and the top three pitfalls that should be avoided? You may want to describe an example local business to highlight these opportunities and pitfalls.

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