In addition to sending a thank-you note and arranging for the logistics of the sale, what else is important to do as part of follow-up, according to Rachel Gordon, Account Manager at NBCUniversal and the featured professional in the Video Ride-Along in Chapter 14? Responses Focus on WII-FM. Focus on WII-FM. Review results with the customer, both positive and negative. Review results with the customer, both positive and negative. Ask for the next sale. Ask for the next sale. Conduct a customer survey. Conduct a customer survey. Write SMART objectives