In an effort to differentiate its offerings from its competitors, Apple Computers decided to add an SD card adapter port in all its laptops besides providing a free pair of Beats headphones with every Apple laptop. Although the additional features increased the price of the laptops by $250, Apple was confident that the strategy would help boost demand for its laptops substantially. This is an example of ________________.

cost-based pricing

markup pricing

break-even pricing

value-added pricing

good-value pricing