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In an effort to promote its new product, a firm has decided to directly communicate with potential consumers and hope that they will ask dealers
In an effort to promote its new product, a firm has decided to directly communicate with potential consumers and hope that they will ask dealers to carry the product. The firm is employing:
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Managerial Economics A Problem-Solving Approach
Authors: Luke M. Froeb, Brain T. Mccann
2nd Edition
B00BTM8FK0
