In an industry where guests are tired of cookie-cutter hotels, some consumers are looking for personalized service, which can be found in boutique hotels. There are no generally recognized rules for boutique hotels, but they tend to be small and service oriented, with high-style decor and top-notch restaurants. Refer to the scenario. One boutique hotel chain calls its staff its cast and has them wear fashionable solid black outfits. Its corridors are softly lit, and suite doors are arches lit with recessed blue lighting. What is the promotional strategy for this boutique hotel? a. to stress intangible cues b. to separate the point of production from the point of service consumption c. to create a strong organizational image d. to emphasize postpurchase communication