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In an interview Alan Salter, the CEO of an ailing company issued a statement that, It is not a cash cost; it's a lower quality,

In an interview Alan Salter, the CEO of an ailing company issued a statement that, "It is not a cash cost; it's a lower quality, inferior service to customers, lower levels of motivation and less work being done, causing this mess". Should these non-cash costs be included in the financial statements? Why?

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