In an long essay form, read the case: Mcdonalds in 2017. Do Statement of the Problem, SWOT analysis on the case, Alternative courses of action in the problem statement and Recommendation (Choose on the alternative course of action stated and why you recommend that action. Also, answer the following question. Substintiate your answer. 1. What are the current forces in the external environment that might affect McDonald's strategy? Discuss by citing specific example how each force affects McDonald's strategy. 2. If you relate to feasibility paper, what are the current forces in the external environment that might affect your company's strategy? Discuss by citing specific example how each force affects your proposed competitive strategy. 3. What source of competitive advantage does McDonald's have, and is that position supported by its value chain and other internal resources? 4. If you relate to your feasibility paper, what source of competitive advantage does your company have, and is that position supported by its value chain and other internal resources? 5. What other strategies could McDonald's formulate to achieve a competitive advantage? Details on the case Mcdonalds in 2017: https://drive.google.com/drive/folders/1fIFY53opbPt8tvVAA2YydJGz58cCoy