In analysing its own internal strengths the company feels that it has a good mission statement with focus/vision/clear objectives. It also considers that it has a comprehensive distribution network, with tied houses. The brewery is a market leader in many segments. This, it believes, it has achieved mainly as a result of being a low-cost producer-economies of scale and experience it has gained in the trade. At the same time, the firm recognizes that it has many internal weaknesses. It is a bureaucratic super-tanker traditional conservative approach to business predominantly hierarchical in structure. In some market sectors it is losing ground and the company also feels that it is perhaps too dependent on tied estate. Moreover, despite being a low-cost producer, no price leadership exists in the business. Perhaps even more serious is the inertia in the company and internal resistance to change-especially among shareholders. Questions 1 What kind of mindsets is the firm most likely to experience? 2 What kind of self analysis ought the firm to undertake?