In answering the question: Why should companies follow an extra-market strategy? It is correct to state that:

Select one alternative

A.Companies face risks that come from the in the market environment except for government regulations, social campaigns, and political movements.

B.A non-market strategy does not allow a firm to shape the environment in which it operates and creates opportunities

C.The management of key issues and stakeholders is crucial to success in managing the non-market environment.

D.The management of issues and key players is not necessary for the successful management of the environment outside the market.