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In article of: MYOPIC LOSS AVERSION AND THE EQUITY PREMIUM PUZZLE* SHLOMO BENARTZI AND RICHARD H. THALE. Explain thoroughly how myopic loss aversion would lead

In article of: MYOPIC LOSS AVERSION AND THE EQUITY PREMIUM PUZZLE* SHLOMO BENARTZI AND RICHARD H. THALE.

Explain thoroughly how myopic loss aversion would lead to premium? Which experiment he did approved the idea?

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