In Artificial Intelligence

AI in politics is interesting and ethics-wise very controversial. AI enabled political message & group targeting is what enabled President Trump to win the election through social media. Whether it is a good or a bad thing is another discussion, but the discussion it opens up is of misrepresentation of the real nature of candidates and their policies (show to people what they want to see, emphasise the issues that they would vote for, target specific groups with a specific message etc...). Is this a misrepresentation of reality about the candidates and their policies, and election by misleading, or is it simply a more personalised message to the voter and there is nothing wrong with that... ? Describe your opinion ?