Question
In association rules mining, the following rule has a Lift of 1.9. Select the best answer. If Carrot then Ranch and Peanut butter A. 90%
In association rules mining, the following rule has a Lift of 1.9. Select the best answer. If Carrot then Ranch and Peanut butter
A. 90% of the time, Carrot is purchased with ranch and peanut butter
B. If a customer buys Carrot it is 90% more likely to buy ranch and peanut butter.
C. If a customer buys Carrot, it is 90% more likely to also buy ranch and peanut butter in the same transaction compared to a randomly selected transaction.
D. 90% of the time customers buy all three items together in the same transaction compared to a randomly selected transaction.
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