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In bidding, Kraft was interested in its expansion in emerging market consumers and Cadburys distribution network in emerging markets such as India and Mexico which
In bidding, Kraft was interested in its expansion in emerging market consumers and Cadburys distribution network in emerging markets such as India and Mexico which appealed to Kraft so much. If it goes according to her plan, Krafts chief executive could expect the annual cost synergies of $675 million achievable within 3 years or the present value of roughly $6 billion. What about revenue synergies? Name at least three type of revenue synergy that Kraft would expect to gain by entering into emerging markets
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